ADS Capital is an established multi-disciplined consultancy company with a global presence in Venture Capital and Private Equity
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"Empowering ventures with more than just capital – our venture assistance transforms ideas into impactful realities through strategic guidance and unwavering support"

Norita Ja’afar
Norita is a seasoned professional spearheading an established Trade Receivables Asset Management platform, tasked with developing the Islamic Syariah component for the global market. With a strong foundation in Audit & Finance, she has played pivotal roles in the digital and services industry, demonstrating expertise in consultancy, business planning, operations management, and business development. Holding a Master of Science (MSc) in Economics (Fiscal Policy) from the University of Bath, UK, and a Bachelor's Degree in Economics from the University of Nottingham, UK, Norita's academic prowess complements her extensive practical experience. Prior to her current role, she served as CEO at Innovation Associates Solutions, where she led the digital arm of the IA group in offering consultancy and digital solutions services across the SEA region and UAE. Moreover, Norita has been instrumental as Director and Head of Audit Committee Member at Hup Seng Industries Bhd, overseeing its successful growth trajectory, and as Chief Operating Officer at MaGIC (Malaysian Global Innovation & Creativity Centre), fostering Malaysia's start-up ecosystem. With a strong foothold in fintech, data analytics, and growth marketing, Norita has also been deeply engaged in the blockchain and cryptocurrency industry since 2017, leveraging her cross-functional expertise to explore disruptive technologies and formulate strategic approaches for maximizing opportunities while mitigating risks within decentralized networks.

"With a focus on funding & advisory excellence, we empower ventures with the necessary capital & guidance needed for expansion, innovation, and success in their respective industries."

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